As we learned in Chapter 6, X was launched in 2006 by Jack Dorsey as a platform designed to function similarly to text messaging. Fast forward to today, and X is still used as a communication tool, but it now serves more as a platform for sharing news and information, including political updates, with the public. In 2022, Elon Musk purchased the platform for $44 billion.
Musk is a strong supporter of the First Amendment and has often used the platform to share his thoughts and opinions. Former President Donald Trump also places a strong emphasis on free speech, and his activity on the platform has significantly increased the amount of political content shared on X.
Despite Elon Musk’s popularity, X has experienced a decline in overall usage. The platform was once among the top five most-used social media apps but has since dropped to around 14th on that list. At the same time, Meta introduced Threads, a direct competitor that has attracted some of X’s users.
X has also introduced premium features that allow users to access additional tools and capabilities within the app. Personally, I have used the platform less since it rebranded to X. When it was still called Twitter, I used it frequently for high school soccer recruiting because it was a great way to connect with coaches. Today, the platform feels more focused on news and current events, which has reduced my motivation to post and engage.
I still use the app occasionally to follow current events in sports, politics and the news, but it is clear that many users my age are spending more time on other social media platforms.
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