Phones have taken over people’s lives. Hours upon hours are spent scrolling on social media sites. Companies are able to use this as an advantage to push products and encourage consumers to make purchases in numerous strategic ways.
Recently, different brands and companies have also tried to appeal to audiences through entertainment-focused content. Consider Duolingo’s and Nutter Butter’s TikTok pages. Many companies market to younger generations who are highly active on social media platforms such as Instagram, Snapchat and TikTok. Other platforms feature different types of content, such as Facebook, X and Pinterest, which are geared toward older audiences.
Chapter 3 also discussed how to analyze social media accounts by conducting brand audits. These can be especially helpful when trying to identify promotions, new products, changes and other curated content aimed at target markets. However, some brands have better accounts than others. For example, the chapter also mentioned profile optimization. Not every brand has a profile that is fully optimized with links, descriptions, hashtags and industry keywords.
What types of content do you prefer to view as a consumer?
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