Instagram

Although we were not able to cover Chapter 5 about Instagram in class, I found the online video engaging. As an avid Instagram user, I found the demographics especially interesting, particularly the fact that there are more male users on the app even though it often feels as if most content is posted by women.

The section about the algorithm was also fascinating. Although the code behind it is complex, it is impressive that the app curates what users see based on their interactions with posts, profiles and types of content. Instagram is my most-used social media platform, yet I have never made a purchase through the app.

I was also interested in the statistics related to Instagram Shop. Some case studies indicated that up to 80% of sales came from in-app purchases, while other companies reported increased engagement through marketing on the platform. Another key takeaway was Instagram’s advertising impact. It is currently the second-most-used social media platform for advertising. Its visual format and high-quality images make it especially appealing for brands looking to promote their products.

Where do you see Instagram compared with Facebook in terms of advertising over the next 10 years?